PERFORMANCE WITH PURPOSE. ALWAYS.
Exceptional performance begins with understanding people.
Helping leaders, teams, athletes, and individuals unlock lasting performance through behaviour science, practical frameworks, and real-world experience.
The MJM Performance Framework
HOW THE FRAMEWORK IS APPLIED
Helping People Perform
Where It Matters Most
The MJM Performance Framework can be applied wherever people perform, lead, communicate or make decisions under pressure.
Every environment is different.
The starting point never changes.
Understand people.
Improve behaviour.
Unlock performance.
Leadership & Business
Helping leaders build stronger teams, improve communication, and create high-performance cultures.
Sales Perfomance
(ENERGISE)
Improving conversions, trust, and commercial performance.
Executive Coaching
Helping leaders think clearly, make better decisions, and perform consistently.
Sports
Performance
Developing Confidence, Composure, and Performance under Pressure.
Behavioural
Profiling
Understanding people to improve communications, leadership, and team performance.
Education
Helping students, teachers and schools build confidence, resilience and performance.
Families & Young People
Supporting confidence, communication, and healthy relationships.
Employee Engagement
Measuring behaviour, identifying opportunities, and improving organisational performance.
Culture & Behaviour
Creating environments where great behaviors become the standard
The Frameworks Behind Performance
Original frameworks. Proven methodologies. Exceptional performance.
Award winning behavioural sales and communication system
ENERGISE® is a behavioural sales framework developed through real-world commercial success and recognised with the Queen's Award for Enterprise.
It helps individuals and teams build trust, ask better questions, communicate with confidence and create stronger commercial relationships that lead to better results.
By combining structure, emotional intelligence and behavioural psychology, ENERGISE® develops confident communicators, stronger leaders and more consistent sales performance.
It isn't traditional sales training.
It's behavioural science applied to commercial performance.
Internationally recognised behavioural
performance methodology
Where appropriate, Michael incorporates internationally recognised i2i behavioural methodologies to help individuals and teams understand why they think, feel and behave the way they do.
Built on neuroscience, psychology and decades of practical application, the methodology creates lasting behavioural change that extends well beyond the training room.
It helps people develop greater self-awareness, emotional resilience and the confidence to perform consistently under pressure.
It isn't motivation.
It's behavioural science applied to human performance.
WHO I WORK WITH
Performance Across Every Environment
The principles never change. Only the environment does. Whether in business, sport, education or life, exceptional performance always begins with understanding people.
Businesses & Leaders
Athletes & Teams
Schools & Education
Teens & Families
Individuals (1:1)
Different environments. One philosophy. Exceptional performance begins with understanding people.
Real Stories. Real Results.
The greatest measure of any framework is the difference it makes in people's lives. Here are just a few of the stories from individuals, teams and organisations I've had the privilege to work alongside.
I completed the AVA behaviour profiling with Michael and the integration of my personality profile into Sales training was next level. Understanding my strengths and weaknesses in regards to Sales made the process highly personal. I’m integrating the ENERGISE sales framework into my day-to-day work as a Real Estate Agent and it’s helped me focus on providing a much better service to buyers and sellers. Michael has a way of teaching that is engaging, he also steps back and allows you to explore and practice, whilst being available for support and guidance. I would highly recommend working with Michael for anyone who needs to work with people and to improve the quality of your daily decisions.
Michael helped me through a tough cross roads of my career. Through thorough research and prior experiences he made it possible to rewire my brain. When competing for, quite literally your life; confidence, self belief and resilience are a must. With each session I stepped away with not only strategies to implement but the tools necessary to understand how and why certain strategies work. All of that, along with his individualistic and highly personable approach allowed me to sky rocket my progress and sustain it to this day.
I have had the pleasure of hearing Michael McDade present on several occasions through the business community, and each time he brings a powerful combination of insight, practical wisdom, and genuine care for helping people grow. What stands out most about Michael is his ability to take complex concepts around leadership, performance, communication, and mindset and make them both relatable and actionable. His presentations consistently leave me reflecting on how I think, communicate, and lead, both personally and professionally. One of Michael's greatest strengths is his ability to challenge the stories we tell ourselves and encourage a shift in perspective that creates more empowering outcomes. One of Michael's recent presentations I attended was on the impact of language, self-talk, and reframing our thinking was a timely reminder that small shifts in awareness can have a significant impact on confidence, leadership, relationships, and business success. If you are considering working with Michael, I would highly recommend it. He brings depth of experience, practical strategies, and a calm, engaging presence that inspires people to think differently and perform at a higher level. Every interaction I've had with Michael has left me with valuable insights that I continue to apply long after the presentation has finished.
My family had the privilege of working with Michael McDade and completing the I2I three-day workshop together. My wife, our two children and I all attended, and the experience exceeded our expectations. Throughout the programme, Michael shared an incredible amount of practical knowledge, tools and strategies that we were able to immediately apply in our everyday lives. The content was engaging, insightful and highly relevant, covering a wide range of topics that have helped us both personally and professionally. The impact on our family has been significant. The workshop improved our communication, strengthened our relationships and gave us a greater understanding of ourselves and each other. The lessons we learned have also translated into positive outcomes in business, school and our day-to-day lives. I don’t use this word lightly, but the experience was genuinely transformational. Michael has a unique ability to connect with people, challenge their thinking in a positive way and help them unlock their potential. His passion for helping others is evident in everything he does. I highly recommend Michael and I2I to anyone looking to get more out of life, improve their relationships, grow personally or professionally, and create positive, lasting change. The value we received from the programme was exceptional, and I have no hesitation in giving Michael and i2i a five-star recommendation.
Thank you so much for your time over the weekend. The insights and learning you provided were invaluable, and we feel confident that this will really help us grow.
I have been working with Michael for some time now and this trusted partnership has not only been invaluable for my Mortgage Broking business but invaluable for my sports driven daughter Peyton. It all started with Michael helping her develop her confidence, mindset and performance with her golf and soccer and then we both did the two day i2i program and that's when it all resonated with me and for my business. Peyton and I both joke on the golf course about the 'Taxi Driver' but its so true to relate it to everything we do! The impact from Michael's coaching, the program and professionalism for Peyton and I has been absolutely amazing. 5 stars to MJM Performance Plus.
Why Michael
Performance isn't built on motivation. It's built on understanding people.
For more than two decades, Michael McDade has led, developed and coached people to perform at their best, from commercial sales teams and business leaders to elite athletes, schools and individuals.
Before becoming a behavioural performance specialist, Michael spent the last 20 years leading high performing commercial organisations in the UK, overseeing 21 retail stores and three call centres. During that time his teams were recognised with multiple Investors in People Gold and Platinum awards, alongside contributing to a Queen's Award for Enterprise winning business.
That commercial foundation shapes everything he does today.
Rather than relying on theory or motivation, Michael combines real world leadership experience with behavioural science to help people understand why they think, communicate and behave the way they do, particularly under pressure. From there, he provides practical frameworks that create lasting behavioural change and improved performance.
His work now spans business, leadership, sales, education, elite sport and personal development across Australia and the UK. Whether coaching a CEO, supporting a professional athlete, developing future leaders or working with a young person building confidence, the objective is always the same.
Understand the person. Change the behaviour. Improve the performance. Because better performance isn't about trying harder.
It's about behaving differently when it matters most.
Real Impact
Helping people perform better where it matters most.
✔ 20+ years leading, developing and coaching people to perform at their best.
✔ Trusted by business owners, leaders, athletes, schools, and families.
✔ Commercial leadership experience before specialising in performance and human behaviour.
✔ Internationally certified behavioural performance practitioner.
✔ Practical frameworks that create lasting behavioural change.
✔ Supporting performance across business, leadership, sport, education, and life.
✔ Understanding people first, because better behaviour leads to better performance.
How Performance Changes
Exceptional performance begins with understanding people.
There is no single solution to improving performance. Every person, team and organisation is different.
That's why every programme is built around practical frameworks that help people understand behaviour, make better decisions and perform consistently under pressure.
Core Frameworks Include:
Behaviour Under Pressure
Understanding how pressure influences thinking, behaviour and decision making.
The Winning Instinct
Building confidence, belief and consistency when it matters most.
Percentage Gains Philosophy
Creating exceptional results through small, consistent improvements.
Performance with Purpose
Aligning behaviour, values and performance to achieve meaningful, sustainable success.
Goal to Moment
Turning long term goals into purposeful daily actions.
Alongside internationally recognised behavioural methodologies where appropriate, ensuring every programme is tailored to the individual, team or organisation
Performance with Purpose. Always.
Understanding people.
Changing behaviour.
Creating exceptional performance.
Whether you're leading a business, developing a team, supporting an athlete or investing in yourself, every journey starts with a conversation.
Exceptional performance begins with understanding people.
MJM Performance Plus
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